Alex Rosandick - Experience

PROFESSIONAL SUMMARY

Strategic design leader with 15+ years of cross-disciplinary experience spanning Industrial Design, Product Design, and Design Strategy. Expert in transforming complex user problems into scalable solutions across physical products, digital platforms, and service ecosystems. Proven track record of driving strategic design initiatives that influence product roadmaps, reduce development costs, and accelerate user growth at enterprise scale.

Core Expertise: User-Centered Design • Design Strategy • Systems Thinking • Cross-Platform Design • E-commerce Optimization • SMB Growth • Design Leadership • Research & Strategy

EXPERIENCE

Cisco | Webex | San Francisco Bay Area | Hybrid

Senior Product Designer

November 2024 - July 2025 • 9 months

Design Leadership & Strategic Impact:

• Led cross-functional design team for Feature Discoverability initiative, establishing scalable component library and guidelines adopted across all platforms (Mobile, Web, Desktop) and feature teams (Meetings, Calling, Messaging, AI)

• Designed innovative 2-phase setup component transitioning from user guidance to feature discovery, driving measurable improvements in feature adoption rates

Product Designer III

January 2021 - October 2024 • 3 years 10 months

E-commerce & Growth Focus: UX Lead for Webex's $10M+ ARR E-commerce Business

• User Hub Onboarding Leadership: Conceptualized and pitched new first-time setup experience for SMB admins that became roadmap priority, then led implementation through production, unifying onboarding flows across free, paid meetings, and paid calling accounts

• Change Order System Redesign: Led complex project enabling SMB admins to modify plans within User Hub vs. external systems, reducing dev maintenance while improving user experience

• Mobile E-commerce Expansion: Added revenue streams by implementing upgrade capabilities across iOS and Android platforms, driving 1,480% organic growth in mobile purchases within 10 months with zero marketing support

• AI Integration Campaign: Created showcase for Webex AI features in plans/pricing aligned with annual Webex One conference, driving 4.2x higher purchase conversion rates for users who engaged with AI features vs. baseline

• Guest Checkout Optimization: Reduced purchase friction for new buyers by targeting key drop-off points, achieving 40% improvement in new user conversion rates

Strategic Audits & Vision:

• SMB E2E Purchasing Audit: Created comprehensive vision for SMB E-Commerce enhancements across Mobile, Web, Desktop, and User Hub, with numerous ideas adopted into 6-month roadmap priorities

• SMB Admin Experience Research: Analyzed complete SMB user journey (free-to-paid, upgrades, cancellations) to influence User Hub design, establishing self-service administration principles that eliminate need for IT expertise when making account changes

Crisis Response & Social Impact:

• Ukraine Support Campaign: Designed and launched "Webex Cares" campaign 7 days after conflict began, providing free Webex accounts for all Ukraine-based users to ensure connectivity during crisis

Product Designer II

July 2019 - December 2020 • 1 year 6 months

Platform Strategy & Vision:

• Unified Client Vision: Audited first-time experiences across all in-house web apps, competitors, and collaborative services, establishing foundation for unified collaboration experience (Meetings, Calling, Messaging)

Crisis Response & Strategic Partnerships:

• COVID-19 "Here for You" Campaign: Rapidly designed homepage and account creation flows for Medical and Educational sectors during pandemic spike, enabling fast online onboarding without traditional sales channels

• NASA Mission Control Partnership: Designed interior layouts and Webex collaboration device integration for Mission Control Experience with Lockheed Martin and NASA for Project Orion

Product Designer (Contract)

October 2018 - July 2019 • 10 months

Customer Journey Foundations:

• Mobile FTE Audit: Challenged 3rd-party onboarding approach, initiated competitive journey mapping that provided strategic vision and led to Customer Journey team formation focused on SMB growth

• Customer Journey UX Proposal: Created comprehensive strategy for new design team focusing on customer journey across mobile, web, and desktop touchpoints, resulting in leadership buy-in and roadmap prioritization

Marin Academy | San Rafael, CA | On-Site

Teaching Assistant

February 2017 - March 2017 • 2 months

Design Education Leadership:

• Facilitated Design/Build Minicourse for 10 high school students, teaching industrial design and furniture design fundamentals

• Led brainstorming, sketching, prototyping, and peer critique sessions

• Coordinated tours to Museum of Craft & Design and industrial design firms

• Successfully guided students through complete design process from concept to cardboard furniture fabrication

Spectrum Brands | Remington Products | Madison, WI | On-Site

Industrial Designer II

July 2013 - July 2016 • 3 years 1 month

Product Development Leadership:

• Cross-Functional Bridge: Connected Marketing, Engineering, New Product Development, external vendors, and design firms for shave & groom product co-creation

• Innovation & Brand Evolution: Found opportunities for innovation while elevating Remington's visual brand language within budget constraints

• International Scale Impact: Led complete design/development of 50+ Shave & Groom consumer products on international scale

• Process Introduction: Aided in introducing design process to Rayovac (global battery, power, and lights company in Spectrum Brands family)

Daily Responsibilities: Product research and testing, user research, concept development, sketch modeling, rapid prototyping, CAD modeling, 3D printing, CMF evaluation, presentation development, prototype evaluation, international vendor collaboration

Kohler Co. | Kohler, WI | On-Site

Industrial Designer (Internship)

January 2012 - June 2012 • 6 months

Sanitary Design Innovation:

• Digital Interface Design: Created multiple icons for Numi's remote digital interface

• Product Refresh Leadership: Designed product refresh for Sterling's Windham and Kohler's Tresham One-Piece Skirted Toilets

• Strategic Planning Contribution: Developed numerous concepts accepted into Kohler's 2-5-10 year Global New Product Strategy Plan, including product concepts that later became the Purefresh and Purewarmth lines of deodorizing and heated toilet seats

VibeTech, Inc. | Sheboygan, WI | Remote

Industrial Designer (Contract)

March 2011 - December 2011 • 10 months

• Collaborated with ID professor on early concepts for Passive Vibration Therapy (PVT) device

• Designed accessible physical and occupational therapy solutions for individuals with highly impaired physical mobility

• Delivered initial development and hand-off of early designs for VibeTech One PVT System for production implementation

Red Wing Shoes Co. | Red Wing, MN | On-Site

Footwear Designer (Internship)

May 2011 - August 2011 • 4 months

Mulit-Brand Product Development:

• Developed footwear across multiple brands: Redwing, Vasque, Irish Setter, Worx, and Beckman

• Created Vasque's First Winter Line: Designed complete colorways for Vasque's inaugural winter footwear collection

• Process Development: Helped develop design team's first project brief and development process for internal stakeholder projects

EDUCATION

MBA, Design Strategy | California College of the Arts | Aug 2016 - May 2018 | San Francisco, CA

BFA, Industrial Design | University of Wisconsin - Stout | Aug 2007 - May 2013 | Menomonie, WI

BA, Industrial Design | University of Newcastle (international study) | Jul 2012 - Dec 2012 | NSW Australia

STRENGTHS

Strategic: Design Strategy, Innovation Strategy, Vision Development, Systems Thinking, Trend Forecasting, Competitive Analysis, Go-to-Market Strategy, Crisis Response Design, Platform Unification

Digital Product Design: User-Centered Design, Cross-Platform Design (Mobile/Web/Desktop), Design Systems, Information Architecture, Interaction Design, E-commerce Optimization, Revenue Optimization, Customer Journey Mapping

Industrial Design: Concept Development, Sketching, 3D Modeling, Rapid Prototyping, CMF (Color, Material, Finish), Ergonomics, Design for Manufacturing (DFM), Physical Product Development

Research & Analysis: Design Research, User Research, Usability Testing, Market Research, Data Analysis, Performance Analytics, A/B Testing

Leadership & Collaboration: Cross-Functional Team Leadership, Design Team Leadership, Executive Communication, Workshop Facilitation, Stakeholder Management, Partnership Development, Roadmap Influence

TECHNICAL SKILLS

Design Tools: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), Sketchbook Pro

3D/CAD: SolidWorks, KeyShot, Blender
Prototyping: 3D Printing, Rapid Prototyping, Physical Model Making
Collaboration: Office Suite, Google Suite, Presentation Development

HONORS & AWARDS

Consumer Product Awards

Editors' Choice - Best for Growing Businesses | Webex by Cisco | PC Magazine 2025

Design Recognition

IDSA Student Merit Award Winner - People's Choice | University of Wisconsin-Stout Chapter | March 2013
FORM Contemporary Design Show - Featured Exhibitor | The Facet Chair, Luminary Center for the Arts 2011

INDUSTRY EXPERTISE

Technology Platforms: Mobile (iOS/Android), Web Applications, Desktop Applications, SaaS Platforms
Market Focus: Small-Medium Business (SMB), Enterprise, Consumer Electronics, E-commerce
Product Categories: Digital Collaboration Tools, Communication Platforms, Consumer Electronics, Health & Beauty Products, Footwear, Housewares, Medical Devices