I'm a strategic design leader with 15+ years of cross-disciplinary experience spanning Industrial Design, Product Design, and Design Strategy. But here's what that really means: I love helping the journey of an abstract idea become real—from a post-it note concept all the way to mass market and everywhere in between.

My expertise lies in transforming complex user problems into scalable solutions across physical products, digital platforms, and service ecosystems. Whether I'm designing collaboration tools that connect millions of users worldwide, developing consumer products that win industry awards, or crafting strategic visions that influence product roadmaps, I'm driven by understanding the unique relationships and behaviors created between products and people.

Over the years, I've been fortunate to work with an incredible array of companies—from Fortune 100 enterprises to scrappy startups. I've helped brands develop everything from watches and footwear to collaboration platforms and sanitary products, always focusing on aligning the needs of the consumer, the requirements of internal stakeholders, and the core mission and vision of the business.

Every relationship is different, and I've proven my ability to drive strategic design initiatives that reduce development costs, accelerate user growth at enterprise scale, and turn innovative concepts into profitable realities. All in all, I love being part of creating the future through thoughtful, strategic design.